Voice over is an important element in television commercials. It helps to set the tone and mood of the ad, and can also be used to provide information about the product or service being advertised. The sound mix is another important consideration when creating a TVC. This is the combination of all the audio elements in the ad, including music, sound effects, and dialogue. A well-balanced sound mix can help to engage viewers and keep them watching until the end. At Big Ears Audio, we specialize in creating custom sound mixes for television commercials. We work with our clients to ensure that their ads are loud and clear, and that they deliver their message in a way that resonates with viewers.