The Right Music is the Key to Memorable and Effective Advertising
At Big Ears Audio, we are experts at writing and producing music for advertising and film.
We explore effective composition techniques for scoring to picture, and composing music with or without lyrics to create memorable hooks that capture the tone and feel.
We have a great relationship with many talented, locally based musicians as well as experienced in-house composers. Our team understands that your audio branding needs to resonate with your demographic and every jingle needs to reflect the unique personality of your company. The categories involved in serving the promotional goals of your company include memorability, continuity, entertainment, lyrical language, targeting, and authority establishment.
Audio and visual clients that trust us with their sound include BMW, Honda, Telstar, Amcor, Kenworth, ANZ, and Mazda just to name a few.
The Big Ears Audio Process: Creating Music for Advertising
At Big Ears Audio, creating music for advertising is a collaborative and strategic process. We believe music should do more than fill space it should support the message, strengthen the brand, and create an emotional connection with the audience.
1. Discovery & Creative Brief
Every project begins with understanding the brand, campaign goals, and creative direction. We discuss the message, target audience, tone, and where the music will live — whether it’s for radio, TV, digital, or social platforms. This stage ensures the music aligns perfectly with the brand story.
2. Creative Direction & Musical Concept
Based on the brief, we develop musical ideas that support the campaign. This might involve defining the style, tempo, instrumentation, and emotional tone of the piece. At this stage we often present a few musical directions so the client or agency can choose the path that best fits the creative vision.
3. Composition & Production
Once the direction is approved, we compose and produce the music in our studio. This may include original instrumentation, electronic production, sound design, or working with session musicians. Every element is crafted to enhance the narrative and timing of the advertisement.
4. Collaboration & Refinement
We work closely with agencies, producers, and creative teams to refine the music. Adjustments are made to ensure the track fits perfectly with the edit, voiceover, and overall campaign tone.
5. Final Mix & Delivery
The final stage is mixing and mastering the music to broadcast standards. We deliver files ready for immediate use across the required platforms, ensuring the audio translates clearly and professionally wherever the campaign appears.
The Result
Music that doesn’t just support the advertisement — it strengthens the brand, enhances the message, and leaves a lasting impression.
The Power of Music to Unite
While concert halls may remain empty, people have turned to music because it evokes emotion and brings colour and culture to our lives. Despite many feeling the effects of isolation, from anxiety to loneliness, we have witnessed the enormous power of music and sound to calm, unite, and connect us, even when we cannot be together.
Music can be a warm hug, a favourite memory, a raving night out in the kitchen, a gentle encouragement to start the day, or a soothing note in the evening.
Right now is the perfect time for brands to stop and reflect on how to mindfully and effectively introduce their sound to the world. Because right now, people are listening,
In truth, music, and sound connect and inspire us, bringing us together, with a universal language that transcends cultures, people, and geographies. Surely that is the dream for any brand – to be heard, known, and recognised worldwide?
