The Vic Roads “Respect our Road worker” television campaign is a great example of how sound can be used to create an impactful and memorable message. The TVC features a sound mix of real-life road noise, construction equipment and workers talking. This creates a sense of chaos and urgency that is reinforced by the footage of road workers struggling to do their jobs in dangerous conditions. The sound mix is also used to create a sense of empathy for the workers, as we hear their pain and frustration at being constantly put in danger. By using sound to create such an immersive and powerful message, the Vic Roads “Respect our Road worker” campaign is sure to leave a lasting impression on viewers.

Voice Casting ,
Voice-over Production ,
Sound Design ,
Sound mix