In Australia, the sound mix of a TV commercial is often just as important as the images and words used. This is particularly true for ads that are high energy and promote excitement, like the recent spot for Sanitarium Weet Bix’s “King of the Six” cricket competition. The sound mix for this ad is fantastic, with a throbbing beat that really gets the blood pumping. The use of sound effects also make the viewer feel like they’re right in the middle of the action, which is exactly what you want for a promotion like this. With so much sound and energy, it’s no wonder this ad was such a hit with viewers.

Sound Design , Sound mix